 SEO Organic Search
Engine Optimization Services and Consulting for Increased Search Engine Traffic
"Putting
up a website for your business without performing professional
organic search engine optimization (SEO) and
search engine marketing (SEM) is like buying a telephone for your business but using
an unlisted number"
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Discover : Perform the necessary
Keyword Research and Market Research for your website. |
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Design : Search Engine Friendly
pages based on acceptable Organic Search Engine Optimization
techniques. |
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Deploy : Your Newly Optimized Website. |
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Debrief : Post Effort Analysis Review empirical data to
determine the effectiveness of our Organic Search Engine
Optimization campaign and adjust the campaign based on current
search trends. |
Organic SEO Step 1 - Discover
Keyword Research and Market Research
We look carefully at current search trends and discover the best
keywords, long-tail keywords, and market trends for you target
market.
How many times have you typed a search phrase into your favorite
search engine and clicked through the results only to be
disappointed by landing on pages that have little or no
relevance to your needs? It happens every day to millions of
people looking for information, goods and services on the web.
By partnering with you to better understand both your offerings
and your customers we can use effective copy writing to
create quality web content that will satisfy your prospective
customers and increase your search engine ranking & traffic.
Organic SEO Step 2 - Design
Design Search Engine Friendly Pages
Let's face it... there are a large number of designers out there
offering 'cool' looking websites with flashy animations with one
or two catchy phrases per page. That is great for some, but how
will people find your web site? Because if it can't be found by
your targeted market - all of your efforts and money have been
wasted.
We begin by copy writing search engine friendly and relevant copy for your visitors (searchers).
Then, using accepted practices we design & develop search engine
friendly web pages for your web site that will comply with
today's search engine standards.
We design each and every page
understanding accepted techniques for the search engines and
Playing by the Rules.
Copy writing is the art of writing relevant and effective copy for your
web pages that is customer focused. By customer focused we mean that
before we work to please the search engines - we must
first please the searcher - your prospective customer
- and it should be the cornerstone of your internet marketing
efforts.
By using ACCEPTED* "White Hat" SEO techniques -
we can increase targeted traffic to your website and increase
your search engine traffic and ranking on the Search Engine
Results Pages (SERPs).
Organic SEO Step 3 - Deploy
Publish Your Search Engine Optimized Web Pages
Once we have completed the steps necessary for Organic Search
Engine Optimization we will deploy your optimized website and
continue partnering to promote your website on the internet using
best practice internet marketing strategies. We will even
furnish you with a report of FREE
Proactive Internet Marketing Steps that you can
take to increase your internet marketing Return On Investment (ROI).
Once the Search Engines have successfully re-indexed (crawled) your
Optimized Web Pages they will be found more easily by the search
engines and
more appealing / informative to your prospective customers.
*Be cautious of SEO firms offering things like 'guaranteed top
ranking with Google and Yahoo' and practices intending to trick
the search engines.
These practices are called black hat tactics
and they will cost you:
1st - your money
2nd - your reputation and
placement on the web.
David Williams employs only White Hat and
acceptable organic search engine optimization practices.
Organic SEO Step 4 - Debrief
Post Effort Analysis
Web Metric Analysis
Once your site
has been properly optimized we will work together to Analyze and
Review Web Stats (Key Web Metrics) and adjust the campaign as
necessary.
The analysis of these key web metrics involves reviewing the
statistics collected about your website and forming a ongoing
strategy for internet marketing based upon the analysis of the
data collected compared with current search trends.
Together, we will review:
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Web Site Traffic
(measuring both first time visitors & returning visitors) |
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Page Loads
(number of pages viewed) |
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Popular Pages (to
determine the effectiveness of each page) |
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Keyword Analysis
(keywords that visitors used to find your website) |
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Search Engine
Analysis (which search engines were used to find your site) |
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Referring Links
(the sites that refer/link to your website) |
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Geographic Region
(the general location of your visitors) |
And more... to profile your market seeking to gain a
competitive advantage as part of our ongoing Web metric
Analysis.
This is an often overlooked or underutilized tool in your
internet marketing strategy.
Because of the dynamic nature of websites and the markets for
these websites, web metric analysis is an integral part of the
your future internet marketing strategies.
The Myth of "If you build it... they
will come" is just that ~ a myth.
People Change Markets
Change Search Trends
and Keywords Change
Only through ongoing adjustments to your internet marketing
campaign through web metric analysis and keyword research will you realize the
greatest possible return on investment from your organic search
engine optimization campaign.
The days of flashy
'splash' pages and annoying popup ads are quickly coming to an
end. Today, businesses and usability experts alike understand
that the best way to attract a customer and generate repeat visits is to create a site that is;
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relevant
to their searches |
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engaging to the
eye and the intellect |
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easy to navigate |
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current and up to
date |
We Play by the Rules in all of our SEO and Marketing efforts and
we will continue to perform maintenance and updates for your
website with that same diligence to ethical practices.
For years David Williams has used only recognized and accepted
white hat SEO practices deemed worthwhile at the time of
design/development to promote web sites.
learn more about;
Organic SEO (Search Engine
Optimization)
and Website |
Internet Marketing and Promotion
Download &
Save Your Customer Website Planner
Ready to get started
with your web design, website redesign or Organic SEO project?
Click the link or icon below to download and save your
copy of
David Williams Customer Website Planner
Simply
complete the form as accurately as possible, save it, and return
it to David Williams as an Email attachment.
Click here to contact David Williams today and
learn more about Affordable Web Design - Professional Web
Development - Search Engine Optimization and Marketing for your
organization. |
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