Affordable Web Design - Organic Search Engine Optimization by Web Designer David Williams Alfred, New York (NY)

To be found in the field... you must first plant the seed. Call David Williams for a Web Consultation Today 607-276-2223



 Glossary of Web Design and Web Development Terms


David Williams Professional Web Designer and Web Developer
David Williams offers Affordable Web Design and Professional Web Development Services to Create, Publish and Promote Your Web Site!
Custom Flash Design for Your Website
David Williams Offers Organic SEO - Organic Search Engine Optimization Services to Improve Your Search Engine Ranking and Increase Targeted Traffic to Your Web Site!
Organic SEO (Search Engine Optimization) by David Williams - Ethical 'White Hat' SEO best practices creating Search Engine Friendly pages to increase search engine rank naturally.
David Williams offers the most Comprehensive Web Design and Development Package including Search Engine Marketing and Promotion Services!
If you're not satisfied with the way your current website is performing - David Williams can redesign your web site to help you achive the desired results.
As an Additional Offering David Williams can include Web Site Usability Testing to augment the success of your Web Site!
David Williams offers a full array of Graphic Design, Custom Logo Design and Digital Imaging Services such as making "Web Ready Graphics", Image Correction, Image Manipulation, Custom Image and Logo Creation, Digital Photography and Photograph Restoration & Repair.
Is your office networked? Would you like a Unified System for the dissemination of information throughout your organization? David Williams can help you take full advantage of your network Intranet by making files, policy manuals, SOPs and more available to each pc in your network!
Here are but a few of the Benefits of Choosing David Williams as your Web Developer.
Recent additions to our Portfolio of satisfied Web Design, Website Redesign and SEO customers!
Here is a Glossary of Web Related Terms to increase your understanding of Web Design and Development.
No Personal or Private Data is revealed in these 3rd party Independent Research Case Studies Illustrating the Success of Web Sites Redesigned by David Williams.
Here a but a few concepts from literally Millions of Web Site Layouts and Schemes to Choose from... Imagine the Possibilities for Your Web Site!
Some call it Viral Marketing... some call it Customer Feedback - I call these testimonials of the relationships we have built over the years by doing it right the first time and staying in touch with our clients well after the sale.
David Williams Respects and Protects your Privacy. We will never sell your information to a 3rd party!
SmallBizNews is a Free Newsletter with organic seo tips and trends to help you with your internet marketing campaigns
David Williams offers a 100% Satisfaction Guarantee
David Williams has published numerous articles concerning Small Businesses and Marketing on the Web - Here are some FREE White Papers for your enjoyment.
FREE Monthly Photo Calendars, FREE Printables and Templates
David Williams Clients can login to a "Customer Only" section for additional tools and resources.
Contact David Williams today and learn the many benefits of hiring a partner for your success.
Legal Notice


Glossary of Web Design Terms



A small Java® program which allows a Web page to display animation, calculators, sound effects or other interactive functions.



The rate at which information travels through a network connection, usually measured in bits per second, kilobits (thousand bits) per second, or megabits (million bits) per second.


Bookmark (add to favorites)

A file within a browser in which an Internet user can save the addresses of interesting or frequently used Web sites, so that they are readily available for re-use.



A program that allows a user to find, view, hear, and interact with material on the World Wide Web. Microsoft Internet Explorer and Netscape Navigator  are examples of popular browsers.


return to top of page


Canonicalization is the process of converting data that has more than one possible representation into a "standard" canonical representation. This can be done to compare different representations for equivalence, to count the number of distinct data structures (e.g., in combinatorics), to improve the efficiency of various algorithms by eliminating repeated calculations, or to make it possible to impose a meaningful sorting order.



All of the viewable information on a given web page. Includes all text, files and graphics in a given page.



The actual text of a specific web page and all written information.


Digital Imaging Services

A term to describe the process of creating, photographing, restoring and manipulating digital images. Learn More...


Domain Name

Domain names are the alphabetic names used to refer to computers on the Internet. A Web site address, including a suffix such as .com, .biz, .org, .gov, or .edu. The suffix indicates what type of organization is hosting the site.

  • com - Originally stood for "commercial," to indicate a site that could be used for private, commercial purposes, but now the best well known top level domain, and used for a wide variety of sites
  • biz - Alternative commercial domain when the com suffix is unavailable.
  • net - Originally intended for site related to the Internet itself, but now used for a wide variety of sites
  • edu - Use for educational institutions like universities
  • org - Originally intended for non-commercial "organizations," but organizations now used for a wide variety of sites
  • gov - Used for US Government sites
  • mil - Used for US Military sites
  • us - used to indicate a business or organization within the United States

To transfer (copy) files from one computer to another. "Download" can also mean viewing a Web site, or material on a Web server, with a Web browser.


DSL (Digital Subscriber Line)

A means of accessing the Internet at very high speed using standard phone lines.


return to top of page


E-mail (Electronic Mail)

Messages sent through an electronic (computer) network to specific groups or individuals. Though e-mail is generally text, users can attach files that include graphics, sound, and video. E-mailing requires a modem to connect the telephone line to the computer, and an e-mail address.


FAQ (Frequently Asked Questions)

Pages which list and answer the questions most often asked about a Web site, newsgroup, etc. The FAQ page often provides useful information for a new user of a Web site, mailing list, discussion group, or product.


Home Page

The first page on a Web site, which introduces the site and provides the means of navigation.


Hosting Service Provider

A company that sells space for files and web pages on their servers for direct access to the Internet.


HTML (Hypertext Markup Language)

The coded format language used for creating hypertext documents on the World Wide Web and controlling how Web pages appear.


HTTP (Hypertext Transfer Protocol)

The standard language that computers connected to the World Wide Web use to communicate with each other.



An image or portion of text on a Web page that is linked to another Web page, either on the same site or in another Web site. Clicking on the link will take the user to another Web page, or to another place on the same page. Words or phrases which serve as links are underlined, or appear in a different color, or both. Images that serve as links have a border around them, or they change the cursor to a little hand as it passes over them.



For our purposes - photographs, logos, and similar graphic files that will be manipulated to be web ready for display on a web page. Learn More...


return to top of page


Information Architecture

A solid Information Architecture is the key to an effective website. We will work with you to ensure that your content is organized in an effective manner. This will provide visitors to the site with ease of navigation and increased usability.



A global connection of computer networks, also referred to as the "Net," which share a common addressing scheme.



A private network inside a company or organization, which uses software like that used on the Internet, but is for internal use only, and is not accessible to the public. Companies use Intranets to manage projects, provide employee information, distribute data and information, etc. Learn More...


ISP (Internet Service Provider)

A company that sells direct access to the Internet, most often through dialing a local phone number. Unlike some online services, ISPs provide little or no proprietary content or online services.



A computer programming language invented by Sun Microsystems. Using Java, Web developers create small programs called "applets" and "scripts" that allow Web pages to include animations, calculators, scrolling text, sound effects and games.



A word that is entered into the search form or search "window" of an Internet search engine to search the Web for pages or sites about or including the keyword and information related to it.


KPI - Key Performance Indicators

Counting what counts, Key Performance Indicators as related to web analytics (web metrics) are the predefined measurable qualitative and quantitative data sets that help website owners measure the success of their internet marketing actions such as; page views, page views per visit, unique visitors, returning visitors, popular pages, keyword analysis, referring sites, abandonment, visitor paths through the site and entry and exit pages.


Words and code embedded in the HTML code of a webpage, provide useful information that are not defined by other HTML elements. Their function is to provide information about a document and about a document's content. Search engines use this information to categorize, prioritize and rank websites.



A system of hyperlink paths set up on a Web page to enable visitors to find their way around the website.

Global Navigation refers to the ability for a visitor on you web site to be able to get to any page on your web site from any page on your web site.

PageRank by Google

Google defines PageRank as follows;


PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.



Term for unsolicited advertising that appears as its own browser window.


return to top of page


Publishing (web pages)

Once all the web pages for a web site are completed they need to be published (uploaded and/or delivered) to a server to be viewed at your domain name.


ROI (Return On Investment)

ROI is calculated by considering the financial benefit for the desired period divided by the initial financial investment amount.

Search Engines

Search Engines are basically huge databases containing website info. If you want someone to find your website by searching, then you need to market/promote your website to them. They are a tool that enables users to locate information on the World Wide Web. Search engines use keywords and metatags configured and entered by web developers to find Web sites which contain relevance to the information sought. Learn More...


SEO - Search Engine Optimization

A form of online marketing, search engine optimization (search engine marketing or organic SEO) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search engine optimization (marketing) helps a site gain top positioning for relevant words and phrases. Not to be confused with PPC or pay per click wherein site owners bid to out-position other site owners by paying a fee for the keywords they desire. While PPC can be fruitful - independent studies show there is a greater Return On Investment (especially long term) via search engine optimization. Learn More...


SEM (Search Engine Marketing / Promotion)

Once all the web pages of a web site are published they should be promoted (marketed). Submitting the website to search engines is one example of promoting (or marketing) your web site. Learn More...


SERP (Search Engine Results Page)

The SERP is otherwise known as the Search Engine Results Page. This is the page that users see after typing their search query into a search engine. Since conversion starts at the SERP, it is important to have relevant metadata leading to well designed pages with relevant and customer focused copy.


return to top of page



A special computer connected to a network that provides (serves up) data. A Web server transmits Web pages over the Internet when it receives a Web browser's request for a page. A server can also be called a host or node.



Unsolicited "junk" e-mail sent to large numbers of people to promote products or services. Also refers to inappropriate promotions to search engines.


Splash Page

Splash pages consist of a large graphics or a Flash animations for your home page—after that, you get to enter the site. Personally, I feel splash pages are a waste of your visitor's time. When someone finds your site, they're looking for information - not full feature films that slow them down.



A software program that "crawls" the Web, searching and indexing Web pages to create a database that can be easily searched by a search engine.



TrustRank requires human investigation and link analysis to discern reputable web pages deploying ethical linking techniques from 'spammy' web pages seeking to earn higher rankings in the SERP's by manipulating linking practices in an effort to deceive search engines. TrustRank was first established as a term in a paper by Yahoo!



Copying or sending files or data from one computer to another. A Web developer, for example, could upload a document to a Web server,


URL (Uniform Resource Locator)

The World Wide Web address of a site on the Internet. The URL for this web designer is



Usability Testing or Website Usability

"Website Usability" is the term used to refer to how effective your website is for your visitors. This is an additional service offered by David Williams - testing the ease with which users can use and navigate a web site. Learn More...


UCD (User Centered Design), UFD (User Friendly Design) and the newer terms UXD or UED (User Experience Design)

Are all rather general terms used to describe a person's perceived interaction with (for our terms) the usability and enjoyment of the design and function of a web page including findability (ease of finding what they are seeking) to the graphic interface and ease of navigation.


User Experience” was a term coined in the early 1990s by Donald Norman, a User Experience Architect in the fields of Cognitive science & Usability engineering.

Web Designer

Not to be confused with a web developer* - One who designs web sites. Web designers like graphic designers are primarily concerned with the layout, schemes and aesthetic values of a web site. *Note - David Williams is both a web designer and a web developer. Learn More...


Web Developer

Not to be confused with a web designer* - One who specializes in the development of Web sites. Web developers handle all programming aspects of creating a Web site including HTML programming, creating and/or manipulating graphics, MetaTag development, copy writing, creating the navigational structure and related links, and everything else that goes into building a Web site. *Note - David Williams is both a web designer and a web developer. Learn More...


Web Site

A collection of "pages" or files linked together and available on the World Wide Web. Web sites are provided by companies, organizations and individuals.


White Paper

On the internet, a white paper is often a paper (article) written by a lead designer to explain the philosophy and operation of a product or service in a marketplace or technology context. Many Web Site designers and developers include a white paper or a frequently-asked questions (frequently-asked questions) page for more detailed explanations of products, services and/or articles written to disseminate information in their area of expertise. Learn More...



The World Wide Web.


return to top of page

Definitions courtesy (in part or in whole):

David Williams,,,


Download & Save Your Customer Website Planner


Ready to get started with your web design, website redesign or Organic SEO project? Click the link or icon below to download and save your copy of


David Williams Customer Website Planner


David Williams Customer Website Planner - requires Microsoft Word


Simply complete the form as accurately as possible, save it, and return it to David Williams as an Email attachment.

Click here to contact David Williams today and learn more about Affordable Web Design - Professional Web Development - Search Engine Optimization and Marketing for your organization.


Organic SEO - Natural Search Engine Optimization by David Williams Drives Targeted Traffic to Your Web Site!


"Putting up a website for your business without professional SEO and Marketing is like buying a phone for your business but using an unlisted number"


Search Engine Promotion and Marketing by David Williams


Professional Website Re-Design with Organic SEO will help you achieve the desired results!

"Your Web Site should be an Investment,

not an expense."


Imagine the possibilities for your web site! Here a but a few concepts out of literally millions of possibilities.







Located on Main Street in Almond, New York

Another Professional Web Site Design by David Williams


Custom Web Design, Custom Web Development, Custom Flash Design, Custom Graphic Design