Marketing and Promotion
First Things First
The days of flashy
'splash' pages and annoying popup ads are quickly coming to an
end. Today, businesses and usability experts alike understand
that the best way to attract a customer and generate repeat visits is to create a site that is
to their searches and is easy to navigate.
All roads must lead to
As a web developer we recognize the first phase of search engine
marketing and promotion is a well designed site - without good
web design and development search engine promotion is a moot
point. Then, in order for your website and your search
engine marketing to be effective - people have to search for
what you sell and we need to work together as partners for your
success to help your prospects find you.
web sites that work. We utilize site wide, page-specific search engine
optimization and we focus on ease of navigation and website
Search Engine Optimization by David Williams means
No nonsense or gimmicks, just accepted website building techniques
and SEO practices for improving search engine ranking and placement and
increasing relevant hits and targeted traffic.
Search Engine Marketing and Promotion
The most popular misconception is "If you build it, they will
come" It worked great for Kevin Costner in the movie, "Field of
Dreams" but in search engine marketing it is a myth that we need
to dispel right now.
We provide search engine submission and promotion of your web
site to several of the top search engines as part of services.
After we submit your site there is a bit of a waiting game (up
to 4-8 weeks) as we wait for the search engines to (spider,
crawl, index) find your web site.
It is important for you to understand that there are additional
steps to be taken to get the most out of your search engine
Search engine marketing and promotion is hard work that requires
a consistent ongoing effort on both your part as the site owner
and our part as your developer.
As you can easily understand - we won't itemize the techniques
and steps here for competitive reasons. But if we both do our
parts you will recognize the value of a well designed internet
marketing campaign that goes beyond the deployment of a web
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Customer Website Planner
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with your web design, website redesign or Organic SEO project?
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learn more about Affordable Web Design - Professional Web
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